There are many products that are well designed, but don't get the traction they deserve because the color's not right.


Color In Sight

A TEALEAVES Documentary on the Details of Color in Design.

The average human attention span has fallen to eight seconds. With such a competitive landscape, brands must connect and convey their message almost instantaneously.

Some brands succeed while others fail.

Why? Color.

In an increasingly digitally connected world, research from Microsoft Corp. has shown that the average human attention span has fallen from eleven to just eight seconds. That’s one second less than that of the goldfish, believed to retain a solid nine. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.

color in sight image

By sharing the experiences of these experts, our goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services.

Discover TEALEAVES’ first documentary, relaunched Thursday, September 19, 2019 at Cooper Hewitt Smithsonian Design Museum. 

Special Thanks to Our Partners

Brown University: Dr. Karen B. Schloss

Cornell Food and Brand Lab: Adam Brumberg

EnChroma: Dr. Donald McPherson

Executive Chef Shaun Hergatt – Two-Star Michelin

Herman Miller: Laura Guido-Clark

Kidrobot: Frank Kozik

Nike: Dave Schenone

OPI: Suzi Weiss-Fischmann

Pantone Color Institute: Laurie Pressman

University of British Columbia: Ann Stone