“Biodiversity is the variety of life on Earth at all its levels, such as genes, species and ecosystems. Worldwide extinction levels are increasing at an alarming rate, resulting in loss of species and ecosystem collapse.”
PANTONE Color Institute selected a color emblematic of the oldest pigment on earth which was discovered in 1.1-billion-year-old marine sedimentary rocks of the Taoudeni Basin in Mauritania, West Africa, by Dr. Nur Gueneli.
“The bright pink pigments are the molecular fossils of chlorophyll that were produced by ancient photosynthetic organisms inhabiting an ancient ocean that has long since vanished.”
– Dr. Nur Gueneli from the ANU Research School of Earth Sciences
Biodiversity⁺ Design Hub
Dive into an interactive web space that showcases biodiversity issues and tools for solutions meant to delight and inspire.
Who is spreading the message?
An ecosystem of Brands, People and NGO's who are committed to supporting biodiversity