Color Reveal

Pantone Color Institute and TEALEAVES have teamed up to release an official Color of Biodiversity, in support of United Nations Biodiversity (CBD).

How can you be a part of it?

Boost Biodiversity

Celebrate the beauty of biodiversity and rally together to save it. Share the color of biodiversity to show you care!

Join the Community

Engage with #ColorOfBiodiversity. Show and tell the world what YOU do to save biodiversity.

Who is spreading the message?

An ecosystem of Brands, Individuals and NGO's who are committed to supporting biodiversity

Albert Shum, Microsoft Design
Arizona State University
Biomimicry Frontiers
Fran’s Chocolates
Frye Art Museum
Greenwave
Jennifer Bove, Salesforce.org
John Couch, Buzzcast
New York Botanical Garden
Tergar Charity Nepal
UBC Botanical Garden
UN Biodiversity (CBD)
World Biodiversity Forum

Here's how others have helped so far!

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Color of Biodiversity

Color Reveal

This September 13, 2022 PANTONE Color Institute and TEALEAVES will be announcing an Official Color of Biodiversity.

This collaborative project is created in support of United Nations Biodiversity, World Biodiversity Forum and the 30x30 initative to protect at least 30 percent of world’s land and ocean by 2030.

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Biodiversity⁺ Ecosystem

GLOWING PURPLE
BY OCEAN AGENCY

One-fifth of the world's coral reefs have already disappeared or are suffering from severe damage. In an attempt to combat this trend and raise awareness, Adobe and the Pantone Color Institute have teamed up with the Ocean Agency to launch a campaign that uses creativity to inspire change.

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Page Title

COLOR OF THE YEAR 2017
15-0343 GREENERY

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

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CO-EXISTENCE: ALGAL
19-1223 DOWNTOWN BROWN

In VIEWPOINT Colour – 10, Co-existence, editors Kate Franklin and Caroline Till focus on bio-centric design, emphasizing the beauty and power of nature’s colors and patterns, celebrating and partnering with nature rather than competing.

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THE VANISHING COLOR
BY LAVAZZA

The Earth Day campaign, “The Vanishing Color,” by We Are Social’s Milan office, brings attention to the fact that the Amazon rainforest loses more than one million trees a day due to uncontrolled deforestation. The color symbolizes the characteristic shades of the environment and highlights how quickly we are losing it.

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THE COLORS OF DIRTY WATER
BY CHARITY WATER

Location: Uganda

Helen moved to Temele, Uganda, in 1990. For the first time, she experienced life without clean water. She had to wait nearly 30 years to get it back again.

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What is Biodiversity?

"Biological diversity—or biodiversity—is the variety of life on Earth and the natural patterns it forms. The biodiversity we see today is the result of 4.5 billion years of evolution and, increasingly, of human influence as well. It forms the web of life, of which we are an integral part and upon which we so fully depend."
– UNEP

Enter The

Biodiversity⁺ Hub

An interactive web space that showcases biodiversity issues and tools for solutions meant to delight and inspire.

Why is it important?

Around 1 million animal and plant species are now threatened with extinction, many within decades, more than ever before in human history.

Biodiversity is a force for development and an opportunity for communities to achieve economic growth, women/community empowerment and sustainable development.

Can I Get an Example?

"An example of the impact of biodiversity loss on human wellbeing is the case of pollinators, such as bees and other insects, whose abundance is declining rapidly but upon which we all depend for the bulk of our fruits and vegetables."

– UNEP

"Loss of biodiversity is...not only an environmental issue, but also a developmental, economic, security, social and moral issue as well."

What can I Do?

Send us an email to get more information on participating in the Color of Biodiversity Campaign. To find more information on biodiversity loss right now, explore the Biodiversity Hub.