Color Theory

How Pantone Forecasts the Trajectory of Color

Insights
Laurie Pressman
Film
Kevin Cho
Pairing
Organic Long Life Green

Color Theory

How Pantone Forecasts the Trajectory of Color

Take an inside look at Pantone Color Institute with the guiding voice of Vice President Laurie Pressman. From fashion, to packaging, to home design, color is integral to the trends of every major industry. Pantone Color Institute’s forecasts set the tone.

…your perception of colors do change over time, so we have to make sure we are right there with those changes of how consumers are seeing things.

-Laurie Pressman