Saskia Wilson-Brown, Founder and Executive Director of The Institute of Art and Olfaction, introduces the difficult and very human art of perfumery.
Language Of Aroma
A DOCUMENTARY ON INCLUSIVE DESIGN FOR AN INVISIBLE SENSE
A TEALEAVES Documentary
Our sense of smell is hardwired to dictate comfort, fear, and mate selection, yet in a recent study by McCann Worldgroup, 53% of 16-22 year olds stated that they would rather give up their sense of smell than their smartphones. With technology, threatening to erode the emphasis we place on our senses, TEALEAVES drew in the knowledge of experts like sommeliers, chefs, aroma scientists and designers to explore the importance of aroma in our experience of the world, and the difficulty in describing it without a learned vocabulary.
What if we could recognize, understand and communicate aroma? How might we connect with ourselves and the world?
A recent study by McCann Worldgroup, 53% of 16-22 year olds stated that they would rather give up their sense of smell than their smartphones.
DISCOVER THE SEQUEL TO COLOR IN SIGHT: LANGUAGE OF AROMA TO FIND OUT MORE.
Designing for Inclusivity
Language of Aroma unites 19 leading experts and iconic brands around one powerful detail: Aroma. Join the conversation with a Master Sommelier, Bocuse d’Or team coach, Michelin-star Chef, winemaker, and academics from Brown, UC Irvine, and UBC. Blend in scent-branding experts, artists, Microsoft Design, TEALEAVES, and language creators from Game of Thrones, Pantone, and musicology.
Share their experience – to bring about an appreciation and understanding for the detail of Aroma and its impact on the human condition. What are the disparate ways in which Aroma can be expressed and understood? How can we communicate aroma in an inclusive way?
Special Thanks to Our Partners
Bocuse D’or Team USA: Robert Sulatycky
Brown University: Dr. Rachel Herz
Game of Thrones, Language Creator: David J. Peterson
Four Seasons Hong Kong: Chef Nicolas Lambert, Chef Andrea Accordi
Institute for Art and Olfaction: Saskia Wilson-Brown
Juni-Prev/SDH Consulting: Chef Shaun Hergatt
Mandarin Oriental: Will Costello
MGM Resorts International: Craig Schoettler
Microsoft Design: Margaret Price
Pantone Institute: Laurie Pressmann
Rosewood Beijing: Chef Florean Couteau
Rudd Oakville Estate: Frederick Ammons
Toronto Symphony Orchestra: Dr. Hannah Chan-Hartley
University of British Columbia: Dr. Joerg Bohlmann
University of California – Irvine: Dr. Eric Spangenberg
12.29: Dawn Goldworm