The Color of Nike Volt

How the Nike team became responsible for the industry-wide trend of neon footwear.

Insights
Dave Schenone
Film
Kevin Cho
Pairing
Tencha Matcha

The Color of Nike Volt

How the Nike team became responsible for the industry wide trend of neon footwear.

Dave Schenone, Global Footwear Director at Nike, explains how the neon trend that now spans fashion started, completely unexpectedly, with Nike Volt.

The saturation is reaching a peak that asks, what’s next?

-Dave Schenone