About the Contributor:
Tom Bassett is the founder of mindswarms (mobile video ethnography platform), Fabric (DIY mobile video ethnography) and Tapestry (the industry’s first AI-driven automated tool for analyzing video responses).
Previously, Tom was the head of strategic brand planning at Wieden + Kennedy (Nike’s ad agency), TBWA Chiat/Day (Apple’s agency), and Black Rocket (Yahoo’s agency).
He has written advertising and product design briefs for some of the most recognized brands in the world.
